The Embassy of the Kingdom of the Netherlands in Tokyo and RANGEMU, are calling for innovative, growing Dutch game companies, knowledge institutes and governmental organizations who are interested in exploring business opportunities in Japan. The program includes participation in the Holland Pavilion at the Tokyo Game Show 2016 (TGS2016), the largest game show in Asia, and a reception in Tokyo. Depending on a grant request from the Dutch Creative Industry fund, the program will also include a matchmaking roadshow to meet Japanese game companies and knowledge institutes, as well as a few other to be determined cultural and business side events during the week.

Application deadline: May 20, 2016.This year marks the first time Dutch developers can expect to not only exhibit at the Holland Pavilion during the Tokyo Game Show, but also participate in an additional program which RANGEMU is currently proposing to the Dutch Creative Industry Fund, with support from the Dutch Games Association. The purpose of combining the two elements is to increase opportunities for Dutch developers to exchange knowledge and do business directly with the Japanese games industry.
The theme for TGS2016 is “Press Start to Play the Future”. This theme conveys the idea that video games are changing the entertainment industry by breaking down various barriers including national and generational divides through diverse play styles and new technologies.

2 ways to participate

The Holland pavilion will consist of 12 demonstration booths (1mX1.5m), 4 business meeting areas, and 2 presentation corners.
Participants can choose between the following packages:
a) A BASIC package which includes:

  • Entrance to the Tokyo Game Show (15-18 September, 2016) including being mentioned in participation lists.
  • Usage of the meeting areas & presentation corners at the Holland pavilion.
  • Invitation to the opening event in Tokyo where you will have a chance to meet with Japanese game companies, press and many others.
  • Inclusion in RANGEMU’s Dutch Game Design magazine (grant dependent).
  • Participation in the matchmaking roadshow which will be organized before TGS by RANGEMU, the Netherlands embassy in Tokyo and its partners (grant dependent).
  • Other side events before and after the trip to Japan ( Grant dependant ).

Costs: 700 euros per company (maximum 2 participants per company).
b) A FULL package includes:

  • Everything included in the BASIC package, plus a permanent demonstration booth (1 per company) at the Holland Pavilion.

Costs: 1000 euros per company (maximum 2 participants per company).

Please note

Participating companies are responsible for providing their own international airfare (around €1000,), accommodation costs (around €100,per night) and daily expenditures. Part of these costs can be subsidized if the Dutch Creative Industry Fund grant request is successful, but each company should consider these costs before applying to the program.

More info and applying

If you are interested in participating make sure to submit your application before May 20 by sending an email to . Please make sure to indicate your preference for a basic or full package and state why you would like to participate. We aim to show a full range of the Dutch game industry in Japan and reserve the right to select participants.

For more information about the program, please contact Matt Donnelley at, or send an email to .