PR for Video Games: How to get press to cover your game

Public Relations and marketing for video games! Learn how to write a press release and pitch your game to journalists.

Academy Vault > PR for Video Games: How to get press to cover your game

About this course

Learn the fundamentals of PR for video games

  • How do you explain your game? 
  • What to include in a press kit for your game?
  • How do you write a good press release? 
  • What is the best way to contact journalists?
  • How do you pitch your game to a journalist?

The aim of this course is to help you get started with PR for your video game. You will get theory and hands-on tips about finding your game’s unique selling points (USP), putting together a press kit, writing a press release, and pitching your game to a journalist. We’ll dive into the when, where & how of contacting journalists, using examples of press releases and emails.

This course combines theory with experience, and provides you with practical examples through interviews with PR professionals in the games industry. 

This course includes interviews with:

  • Katie Stegs (Lumi Consulting, Crossy Road)
  • Leonie Manshanden (Indie DevKit, Call of Duty, BioShock Infinite, Mortal Kombat)
  • Nino de Vries (The Next Web, Power Unlimited)

At the end of this course, you have a solid foundation to tackle your game’s PR plan.


This course is for:
  • Game developers doing their own PR
  • Students interested in PR for video games
  • Anyone who wants to understand how PR works in the games industry

    € 69,99

    This course consists of

    • 1,5 hour on-demand video
    • 1 downloadable source
    • A lifetime of access
    • Access through mobile and TV
    • Certificate of completion

    What you will learn

    • Understand the difference between PR and marketing
    • Explain and pitch your game to the press
    • Write a press release for your game
    • Set up press meetings for events and prepare for them
    • Come up with interesting hooks for your game and connect it to the right audience
    • Set up a press kit for your game
    • Contact journalists in a personal and efficient way