The Dutch Game Association announced a game industry trade mission to Tokyo and BitSummit Kyoto 2024! They aim to showcase the present and future of Dutch games and games service providers to Japan and the rest of the world, and to highlight the economic, cultural and societal value of games. In addition, the goal is to establish international business connections between the Japanese and Dutch games industry. The mission involves a two-day programme prior to BitSummit Kyoto with company visits, business meetups, a taste of Japanese (game) culture, and a joint Netherlands Pavilion at BitSummit Kyoto.